12 practical tips to unlock your creative thinking


There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.”

Edward de Bono, creative thinking pioneer (Serious Creativity, 1992)

You’ve probably heard businesses talk a lot about “innovation”. But what does it really mean? Put simply, you can think of innovation as ‘creativity with a purpose’ – finding new and better ways of doing things. It means taking the initiative to find opportunities and take ownership for what you do; it also means being creative in how you communicate data and solutions to clients

In the last few years, fresh thinking by businesses has given us everything from cameras in our phones to the world’s music library at our finger tips – leaving many ‘old school’ businesses in the dust. When you work at an organisation like EY, you see up close how our working world is changing at lightning speed. A formula that was successful last year may already be out of date.

This is why we depend on creative thinkers to succeed. People who can look ahead, think differently and bring fresh ideas to the table. People who are able to communicate and present their ideas in creative ways. People who are not afraid to challenge the status quo and see a way to make the world work better.

Whether you’re studying at school or university, or are already in the working world, here are 12 practical tips to help you train those creative muscles for the future of work.

So, however creative (or not) you thought you were when you started reading this, you now have plenty of tools to unlock your inner creative genius. Start putting these techniques into action today and you’ll soon become an indispensable thinker for any innovative business.